{"id":333,"date":"2025-07-10T19:08:56","date_gmt":"2025-07-10T17:08:56","guid":{"rendered":"https:\/\/www.lea.octavien.fr\/?page_id=333"},"modified":"2025-07-11T17:36:55","modified_gmt":"2025-07-11T15:36:55","slug":"elementor-333","status":"publish","type":"page","link":"https:\/\/www.lea.octavien.fr\/","title":{"rendered":"Livre Blanc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333\" class=\"elementor elementor-333\">\n\t\t\t\t<div class=\"elementor-element elementor-element-979d133 e-flex e-con-boxed e-con e-parent\" data-id=\"979d133\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abdb10e e-flex e-con-boxed e-con e-parent\" data-id=\"abdb10e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ed285 elementor-widget elementor-widget-heading\" data-id=\"e6ed285\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing alternatif &amp; rap : <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2536c7 elementor-widget elementor-widget-heading\" data-id=\"f2536c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La strat\u00e9gie pour se d\u00e9marquer en 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29496f e-flex e-con-boxed e-con e-parent\" data-id=\"b29496f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7206171 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7206171\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A l\u2019heure du streaming, quel est l\u2019enjeu du marketing alternatif pour les artistes de rap ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c0d41c e-grid e-con-boxed e-con e-parent\" data-id=\"5c0d41c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8ea8e elementor-widget elementor-widget-wpforms\" data-id=\"5b8ea8e\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"wpforms-css-vars-elementor-widget-5b8ea8e\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-5b8ea8e {\n\t\t\t\t--wpforms-field-border-color: #cccccc;\n--wpforms-field-border-color-spare: #cccccc;\n--wpforms-field-text-color: #444444;\n--wpforms-label-color: #262626;\n--wpforms-label-sublabel-color: #7f7f7f;\n--wpforms-label-error-color: #ff0000;\n--wpforms-button-border-style: solid;\n--wpforms-button-background-color: #FFFFFF;\n--wpforms-button-border-color: #FF000D;\n--wpforms-button-text-color: #8A0000;\n--wpforms-page-break-color: #dddddd;\n--wpforms-label-size-font-size: 14px;\n--wpforms-label-size-line-height: 17px;\n--wpforms-label-size-sublabel-font-size: 13px;\n--wpforms-label-size-sublabel-line-height: 16px;\n\n\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-291\"><form id=\"wpforms-form-291\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"291\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/pages\/333\" data-token=\"da30548987eeb37d3f9d570126d5c0fe\" data-token-time=\"1792037863\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-291-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><input type=\"text\" id=\"wpforms-291-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Nom &amp; Pr\u00e9nom\" aria-errormessage=\"wpforms-291-field_1-error\" required><\/div>\t\t<div id=\"wpforms-291-field_3-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"3\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-291-field_3\" ><\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-291-field_3\" class=\"wpforms-field-medium\" name=\"wpforms[fields][3]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-291-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><input type=\"email\" id=\"wpforms-291-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Adresse mail\" spellcheck=\"false\" aria-errormessage=\"wpforms-291-field_2-error\" required><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-291-field_3-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-291-field_3-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-291-field_3-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"291\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages\/333\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-291\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"T\u00e9l\u00e9charge moi \" aria-live=\"assertive\" value=\"wpforms-submit\">T\u00e9l\u00e9charge moi <\/button><img decoding=\"async\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b83da7 elementor-widget elementor-widget-image\" data-id=\"6b83da7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster.png\" class=\"attachment-large size-large wp-image-288\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster.png 1000w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster-300x200.png 300w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster-768x511.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b503dc4 e-flex e-con-boxed e-con e-parent\" data-id=\"b503dc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bac7fa e-flex e-con-boxed e-con e-parent\" data-id=\"0bac7fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a5848 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8a5848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce livre blanc a \u00e9t\u00e9 con\u00e7u pour :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b36344b e-flex e-con-boxed e-con e-parent\" data-id=\"b36344b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53f06b4 e-con-full e-flex e-con e-child\" data-id=\"53f06b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d32bab elementor-widget elementor-widget-image\" data-id=\"0d32bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"666\" height=\"375\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/articlestreamingvousavezditusercentric2720221027340000-removebg-preview.png\" class=\"attachment-large size-large wp-image-319\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/articlestreamingvousavezditusercentric2720221027340000-removebg-preview.png 666w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/articlestreamingvousavezditusercentric2720221027340000-removebg-preview-300x169.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef35cb elementor-widget elementor-widget-text-editor\" data-id=\"1ef35cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>D\u00e9crypter comment le streaming a transform\u00e9 le rap<\/strong><br \/>Loin de se r\u00e9sumer \u00e0 un changement de format, le streaming a boulevers\u00e9 les fa\u00e7ons de cr\u00e9er, de diffuser et de consommer le rap ;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d5b648 e-con-full e-flex e-con e-child\" data-id=\"7d5b648\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0ce50 elementor-widget elementor-widget-image\" data-id=\"cf0ce50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/13-block-x-fifou-blo-1024x1024-removebg-preview-edited.png\" class=\"attachment-large size-large wp-image-322\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/13-block-x-fifou-blo-1024x1024-removebg-preview-edited.png 500w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/13-block-x-fifou-blo-1024x1024-removebg-preview-edited-300x169.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e8621 elementor-widget elementor-widget-text-editor\" data-id=\"77e8621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Mettre en lumi\u00e8re des strat\u00e9gies marketing alternatives efficaces<\/strong><br \/>Place aux formats innovants ! Nous d\u00e9cryptons ces nouvelles approches qui permettent aux artistes de se d\u00e9marquer ;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8af4556 e-con-full e-flex e-con e-child\" data-id=\"8af4556\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dddc46 elementor-widget elementor-widget-image\" data-id=\"2dddc46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/TemplateVinyleDouble_7d508ba4-7b02-4d3c-b66b-2035f49fe87c-edited.webp\" class=\"attachment-large size-large wp-image-324\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/TemplateVinyleDouble_7d508ba4-7b02-4d3c-b66b-2035f49fe87c-edited.webp 1000w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/TemplateVinyleDouble_7d508ba4-7b02-4d3c-b66b-2035f49fe87c-edited-300x169.webp 300w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/TemplateVinyleDouble_7d508ba4-7b02-4d3c-b66b-2035f49fe87c-edited-768x432.webp 768w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/TemplateVinyleDouble_7d508ba4-7b02-4d3c-b66b-2035f49fe87c-edited-800x450.webp 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e75d9b elementor-widget elementor-widget-text-editor\" data-id=\"4e75d9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Plonger dans les coulisses des campagnes les plus marquantes :<\/strong> Etudes de cas, strat\u00e9gies r\u00e9elles, exemples concrets, \u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc2d736 e-grid e-con-boxed e-con e-parent\" data-id=\"bc2d736\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373673d elementor-widget elementor-widget-text-editor\" data-id=\"373673d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>D\u00e9couvrez un livre blanc essentiel pour comprendre comment les artistes se d\u00e9marquent sans passer par la voie classique.<\/h1><p style=\"text-align: center;\">Cr\u00e9er un pont entre culture musicale et strat\u00e9gies digitales<br \/>Parce que le Rap n\u2019est pas qu\u2019une musique, c\u2019est une culture. Et \u00e0 l\u2019heure o\u00f9 chaque sortie est une opportunit\u00e9 de marquer les esprits, ce livre blanc offre une vision compl\u00e8te du paysage actuel et des mani\u00e8res d\u2019y briller.<\/p><p style=\"text-align: center;\">Que tu sois artiste, manager ou passionn\u00e9 de rap, ce livre blanc t\u2019ouvre les portes des nouvelles r\u00e8gles du rap.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0347de8 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0347de8\" data-element_type=\"widget\" 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alt=\"1 SOMAIRE\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/2-LB.png\" alt=\"2 LB\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/3-lb.png\" alt=\"3 lb\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-945dfc9 e-flex e-con-boxed e-con e-parent\" data-id=\"945dfc9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d9c4c8 e-flex e-con-boxed e-con e-parent\" data-id=\"0d9c4c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1471b0 elementor-widget elementor-widget-heading\" data-id=\"c1471b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les artistes qui ont d\u00e9j\u00e0 adopt\u00e9 ces strat\u00e9gies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec2ed0 e-flex e-con-boxed e-con e-parent\" data-id=\"6ec2ed0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fda8ed e-con-full e-flex e-con e-child\" data-id=\"5fda8ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b47d4 elementor-widget elementor-widget-image\" data-id=\"d5b47d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"375\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/090460052487-web-tete-removebg-preview.png\" class=\"attachment-large size-large wp-image-346\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/090460052487-web-tete-removebg-preview.png 666w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/090460052487-web-tete-removebg-preview-300x169.png 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e744ed6 elementor-widget elementor-widget-text-editor\" data-id=\"e744ed6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Jul\u00a0<\/strong>\n<\/br> D&rsquo;or et de platine\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ebf28d e-con-full e-flex e-con e-child\" data-id=\"6ebf28d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-795cd05 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"795cd05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/b6e686a0-6396-11ef-b955-2c59225654c4-removebg-preview.png\" class=\"attachment-large size-large wp-image-347\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/b6e686a0-6396-11ef-b955-2c59225654c4-removebg-preview.png 612w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/b6e686a0-6396-11ef-b955-2c59225654c4-removebg-preview-300x200.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84d6cc elementor-widget elementor-widget-text-editor\" data-id=\"f84d6cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>SCH\u00a0<\/strong>\n<\/br>Maison Baron Rouge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5336b02 e-con-full e-flex e-con e-child\" data-id=\"5336b02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8170826 elementor-widget elementor-widget-image\" data-id=\"8170826\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"367\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/29069-removebg-preview.png\" class=\"attachment-full size-full wp-image-349\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/29069-removebg-preview.png 679w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/29069-removebg-preview-300x162.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcaa978 elementor-widget elementor-widget-text-editor\" data-id=\"dcaa978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>PLK\u00a0<\/strong>\n<\/br>Enna Music France\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1bba0 e-con-full e-flex e-con e-child\" data-id=\"5f1bba0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3caa5f0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3caa5f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"380\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/oboy-hardies-1-removebg-preview.png\" class=\"attachment-large size-large wp-image-358\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/oboy-hardies-1-removebg-preview.png 657w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/oboy-hardies-1-removebg-preview-300x174.png 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d6205 elementor-widget elementor-widget-text-editor\" data-id=\"61d6205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Oboy<\/strong>\n<\/br>Sony Music Entertainment\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1dc663 e-flex e-con-boxed e-con e-parent\" data-id=\"a1dc663\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa56245 e-con-full e-flex e-con e-child\" data-id=\"fa56245\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-107f549 elementor-widget elementor-widget-heading\" data-id=\"107f549\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9charge-le maintenant et d\u00e9couvre comment certains rappeurs construisent leur r\u00e9ussite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264f7a4 elementor-widget elementor-widget-wpforms\" data-id=\"264f7a4\" data-element_type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"wpforms-css-vars-elementor-widget-264f7a4\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-264f7a4 {\n\t\t\t\t--wpforms-field-border-color: #cccccc;\n--wpforms-field-border-color-spare: #cccccc;\n--wpforms-field-text-color: #444444;\n--wpforms-label-color: #262626;\n--wpforms-label-sublabel-color: #7f7f7f;\n--wpforms-label-error-color: #ff0000;\n--wpforms-button-border-style: solid;\n--wpforms-button-background-color: #880108;\n--wpforms-button-border-color: #880108;\n--wpforms-button-text-color: #FFFFFF;\n--wpforms-page-break-color: #dddddd;\n--wpforms-label-size-font-size: 14px;\n--wpforms-label-size-line-height: 17px;\n--wpforms-label-size-sublabel-font-size: 13px;\n--wpforms-label-size-sublabel-line-height: 16px;\n\n\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-291\"><form id=\"wpforms-form-291\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"291\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/index.php\/wp-json\/wp\/v2\/pages\/333\" data-token=\"da30548987eeb37d3f9d570126d5c0fe\" data-token-time=\"1792037863\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-291-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><input type=\"text\" id=\"wpforms-291-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Nom &amp; Pr\u00e9nom\" aria-errormessage=\"wpforms-291-field_1-error\" required><\/div>\t\t<div id=\"wpforms-291-field_3-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"3\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-291-field_3\" ><\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-291-field_3\" class=\"wpforms-field-medium\" name=\"wpforms[fields][3]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-291-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><input type=\"email\" id=\"wpforms-291-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Adresse mail\" spellcheck=\"false\" aria-errormessage=\"wpforms-291-field_2-error\" required><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-291-field_3-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-291-field_3-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-291-field_3-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"291\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages\/333\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-291\" class=\"wpforms-submit\" data-alt-text=\"Envoi...\" data-submit-text=\"T\u00e9l\u00e9charge moi \" aria-live=\"assertive\" value=\"wpforms-submit\">T\u00e9l\u00e9charge moi <\/button><img decoding=\"async\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Chargement en cours\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3984d77 e-con-full e-flex e-con e-child\" data-id=\"3984d77\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e64f18d elementor-widget elementor-widget-image\" data-id=\"e64f18d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster.png\" class=\"attachment-large size-large wp-image-288\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster.png 1000w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster-300x200.png 300w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/Magazines-Mockup-Opened-And-Closed-Poster-768x511.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0de272b e-flex e-con-boxed e-con e-parent\" data-id=\"0de272b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be368f elementor-widget elementor-widget-image\" data-id=\"2be368f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/A9225C43-D539-4FE1-99EC-4781BF4A6CCB-e1752226301353-1024x565.jpg\" class=\"attachment-large size-large wp-image-417\" alt=\"\" srcset=\"https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/A9225C43-D539-4FE1-99EC-4781BF4A6CCB-e1752226301353-1024x565.jpg 1024w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/A9225C43-D539-4FE1-99EC-4781BF4A6CCB-e1752226301353-300x165.jpg 300w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/A9225C43-D539-4FE1-99EC-4781BF4A6CCB-e1752226301353-768x423.jpg 768w, https:\/\/www.lea.octavien.fr\/wp-content\/uploads\/2025\/07\/A9225C43-D539-4FE1-99EC-4781BF4A6CCB-e1752226301353.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074fc8c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"074fc8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Je m\u2019appelle L\u00e9a Octavien, j\u2019ai 24 ans, et je suis \u00e9tudiante en Master 2 Strat\u00e9gies e-business \u00e0 Nantes.<br \/>Ce livre blanc est le fruit d\u2019un travail de recherche, de passion, mais surtout d\u2019un v\u00e9ritable amour pour un univers qui me suit depuis des ann\u00e9es : le rap.<br \/>Qu\u2019il s\u2019agisse de l\u2019\u00e9criture des textes, des punchlines percutantes, des propositions musicales singuli\u00e8res ou de la construction d\u2019univers artistiques forts, le rap m\u2019a toujours fascin\u00e9e. J\u2019aime \u00eatre embarqu\u00e9e par les histoires racont\u00e9es, les \u00e9motions transmises, les identit\u00e9s affirm\u00e9es.<\/p><p>Des piliers comme MC Solaar, IAM, NTM, les Psy4 de la Rime ou Dany Dan, aux figures incontournables de ma g\u00e9n\u00e9ration comme Jul, SCH, Ninho, SDM ou Djadja &amp; Dinaz, sans oublier les talents \u00e9mergents tels qu\u2019AMK, VEN1 ou La Mano 1.9 : chacun \u00e0 leur mani\u00e8re a marqu\u00e9 mon parcours d\u2019auditrice.<\/p><p>C\u2019est cette passion, nourrie par ma curiosit\u00e9 pour les coulisses de l\u2019industrie musicale, qui m\u2019a conduite \u00e0 explorer les strat\u00e9gies marketing\u00a0 alternatives mises en place dans le rap, \u00e0 l\u2019\u00e8re du streaming<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c34d2 e-flex e-con-boxed e-con e-parent\" data-id=\"55c34d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2ab76 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa2ab76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/l\u00e9a-octavien-611946195\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mon LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing alternatif &amp; rap : La strat\u00e9gie pour se d\u00e9marquer en 2025 A l\u2019heure du streaming, quel est l\u2019enjeu du marketing alternatif pour les artistes de rap ? Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<br \/>Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<br \/> T\u00e9l\u00e9charge moi Ce livre blanc a \u00e9t\u00e9 con\u00e7u[\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"remove_blocks_before_content":false,"remove_blocks_after_content":false,"countdown_timer_date_events":"","disable_reading_progress_bar":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-333","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":141,"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages\/333\/revisions"}],"predecessor-version":[{"id":512,"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/pages\/333\/revisions\/512"}],"wp:attachment":[{"href":"https:\/\/www.lea.octavien.fr\/index.php\/wp-json\/wp\/v2\/media?parent=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}